What is Flipboard?
Flipboard is a news aggregation and social network platform that has been around for more than 4 years. You can say that it marries the virtues of SM platforms like Facebook, Pinterest and Medium. And yes, it has some resemblance to StumbleUpon in terms of generating traffic.
I am a new user to Flipboard and don’t claim to be a master of this platform!
However, I would still like to share my limited understanding on this subject. I was particularly excited by a post written by WanderingwithJo . Bless you girl for this adorable post.
Flipboard is all about curated content. D you know what that means? It means putting your favorite blogs and articles in buckets. You would probably be doing similar stuff in Pinterest. You create boards or groups that you think should have amazing stuff that other people will like. Next, you add fab pictures to these boards or buckets and hope that the world will see them.
If only things were that simple…
You know what, people check out content mainly through search. Which means that unless they are checking out stuff actively, they won’t arrive on your board. So you need to think smart and figure out what subjects are people searching on Pinterest.
So, the first principle to succeed on Flipboard and Pinterest is learn search.
Luckily, you don’t have to spend too much time on searching the right topics on Flipboard. There is a good number of topics already mentioned on the website. I think with the passage of time, this platform will have a huge number of topics so it is wise to be a member of Flipboard now.
The next step is a cheesy one.
Do you run a blog? I do and probably you also have one.
So, if you are creating a few buckets or topics, can you relate these with these buckets?
For example, I have created the following topics in my Flipboard account;
( Travel Stories, Blogging Tips, Just Photos, Read Later, Historic Travel in India etc.)
Did I tell you that topics are called Magazines in Flipboard terminology?
It isn’t over yet.
You know what? The world of blogging is populated heavily by people who want to be treated as VIPs. I will explain this.
Unless you do the following three things on this platform, there is a very little chance of succeeding on Flipboard;
- Follow other buckets as well.
- Flip ( Add) influencers’ relevant articles to your own curated Magazines.
- Like those articles of influencers’ which you think add value to your reading experience.
- Devote at least 30 minutes per day perfecting this strategy. It isn’t going to help you in the short run, but after a week, you should be able to see the results.
- Create a compelling profile of yourself on Flipboard.
- If possible, activate the Flipboard social share button on your website.
- Lastly, write good content which is pithy and has lots of images to engage your visitors. Your content should be original.
That’s it folks. I hope it helps me as it did Jo. I will keep you updated on the milestones achieved.
Update No. 1 dated April 2, 2017, 10.06 AM IST
I had promised you that I will be back with my updates. Did I get sizable traffic because of Flipboard? Here are the latest stats. Please note that I subscribed to this platform only on March 29, 2017. The upswing started from March 30 onward. Much of this spike has been due to my last and only post on Flipboard.
I shall come back with more updates on this.
Last but not the least, I want to help Rutavi Mehta who runs an awesome blog, www.photokatha.in for this insight. You can find ger on Facebook and is a very friendly person.